B2B Demand Generation
with a data-driven meet design thinking approach.
- Competitor Analysis and Content Targeting
- Keyword Strategy & Search Positioning
- Customer, Competitor and Gap Research
- SEO & PPC Relevance & Keyword Optimization
- Ad Campaign Development and Management
We deliver one-of-a-kind strategic marketing campaigns – these enable you to activate lead generation funnels, reach new clients and find better business opportunities.
Toronto | Montreal | Ottawa | Kingston | Belleville
Interest & Behaviour Targeting
We believe what gets measured gets managed. That is why when it comes to campaign development and targeting Click Shift takes a unique quality score-driven approach to ads and landing page development. Put simply, this means that landing pages are developed to ensure corresponding keywords that are bid on in AdWords always receive top-quality scores from Google. Naturally, this inbound marketing approach means that you get more paid visitors for less money while also getting more organic visitors. Double win!
Keyword, Competitor & Gap Research
While getting visitors to your site is great, what matters is converting them into customers. With this in mind, we create related keyword landing pages to narrowly push visitors to take a specific step or set of steps that lead to a conversion. We track and test the performance of every stage of the funnel on a regular basis to ensure you’re getting an optimal conversion rate.
Audience Targeting and Automation
As a search engine marketing company, we not only get you found but help turn your clicks into customers. We help companies do this
Data driven marketing that shifts the way you think about driving clicks and generating leads.SOME RECENT THOUGHTS ON INBOUND MARKETING FOR LEAD GENERATION
Online Lead Generation Toronto 1) Leverage Your Teams Networking Power Likely you have a couple staff that really work the web for what it is worth socially. The remaining portion of your team does not see what is in it for them. Shortcut this problem by having your...read more
The only way to generate leads sustainably is to have a balanced outbound, inbound and retention strategy. But before examining what this looks like it is important to first address what is meant by lead generation. What is Inbound Lead Generation? Lead...read more
Does Your Website Suck at Generating Leads? Don't worry most do.... No need to stress - most do and it's usually not that hard to fix. My name is Dave and promise I can help. The fact that you are reading this is proof that you don't need a...read more
Mobile & Inbound Marketing | Presentation Notes & Slides 3 Mobile & Social Thought Leaders Hilary Rushford Think with Google Gary Vaynerchuk Key Insights & Lessons for 2017 We live in a mobile-first world We Move Freely Across Devices Context Changes...read more
Click Through Rates & Indicators Click through rates reflect several factors. Among these one can include: Location and Ranking Type of Advertisement (CTA, Search Results, PPC Ad) Brand Awareness Relevance Familiarity Attitude Urgency Reward Intent While moments...read more