Bottom of page

B2B Demand Generation

with a data-driven meet design thinking approach.

  • Competitor Analysis and Content Targeting 
  • Keyword Strategy & Search Positioning
  • Customer, Competitor and Gap Research
  • SEO & PPC Relevance & Keyword Optimization
  • Ad Campaign Development and Management

We deliver one-of-a-kind strategic marketing campaigns – these enable you to activate lead generation funnels, reach new clients and find better business opportunities.

Toronto | Montreal | Ottawa | Kingston | Belleville

targeting

number-one-in-search-engine-optimization

Interest & Behaviour Targeting

We believe what gets measured gets managed. That is why when it comes to campaign development and targeting Click Shift takes a unique quality score-driven approach to ads and landing page development. Put simply, this means that landing pages are developed to ensure corresponding keywords that are bid on in AdWords always receive top-quality scores from Google. Naturally, this inbound marketing approach means that you get more paid visitors for less money while also getting more organic visitors. Double win!

aquisition (1)

two

Keyword, Competitor & Gap Research

While getting visitors to your site is great, what matters is converting them into customers. With this in mind, we create related keyword landing pages to narrowly push visitors to take a specific step or set of steps that lead to a conversion. We track and test the performance of every stage of the funnel on a regular basis to ensure you’re getting an optimal conversion rate.

retention

three

Audience Targeting and Automation

 As a search engine marketing company, we not only get you found but help turn your clicks into customers. We help companies do this by  automating stardard marketing and sales tasks (ie. email replies to inquiries), integrating CRM’s and sales tools and by tying together your teams work with tools like Slack & Trello.  Leveraging leading conversion optimization tools and best practices, we help optimize all of the marketing touchpoints affecting a customer’s lifetime spend, rather than simply those leading to their initial inquiry.

Data driven marketing that shifts the way you think about driving clicks and generating leads.

SOME RECENT THOUGHTS ON INBOUND MARKETING FOR LEAD GENERATION

8 Ways to Generate More Leads Online Today

Online Lead Generation Toronto 1) Leverage Your Teams Networking Power Likely you have a couple staff that really work the web for what it is worth socially. The remaining portion of your team does not see what is in it for them. Shortcut this problem by having your...

read more

An Introduction to Sustainable Lead Generation

The only way to generate leads sustainably is to have a balanced outbound, inbound and retention strategy. But before examining what this looks like it is important to first address what is meant by lead generation. What is Inbound Lead Generation? Lead...

read more

Does Your Website Suck at Generating Leads?

Does Your Website Suck at  Generating Leads? Don't worry most do....   No need to stress - most do and it's usually not that hard to fix. My name is Dave and promise I can help. The fact that you are reading this is proof that you don't need a...

read more

The Future of Mobile & Marketing

Mobile & Inbound Marketing |  Presentation Notes & Slides 3 Mobile & Social Thought Leaders Hilary Rushford Think with Google Gary Vaynerchuk Key Insights & Lessons for 2017 We live in a mobile-first world We Move Freely Across Devices Context Changes...

read more