Social Media Strategy (according to me in 2012)

The term social media is new to this world. It did not exist in the days when there was just media. It is in a sense a response to media’s early failures. When media came to exist in the way we know it now it was made for us and we had no control over it. It arrived...

Market Testing and Lead Generation

Why Test Business Concepts The repeat success of companies using traditional bootstrapping and lean start up methods has made it abundantly clear the advantages of market testing a concept as early as possible. Why wait until you have a viable and scalable production...
Supercharge Your B2B Demand Generation: Top Priorities for Skyrocketing Marketing Revenue

Supercharge Your B2B Demand Generation: Top Priorities for Skyrocketing Marketing Revenue

As a marketing director, your mission is to drive significant revenue growth through effective B2B demand generation strategies. This article provides you with essential planning priorities to achieve remarkable results. Embrace precision targeting, craft a compelling...

The Future of the Internet (according to me back in 2012)

The internet, I believe, reflects a fundamental shift in how individuals access and disseminate information and likewise  access and consume products. Whether used for marketing or for direct sales the internet has empowered individuals to connect with, comment on and...