12 Questions Every Data-Driven Marketer Should be Asking

I have been grappling of late how to review, in a somewhat holistic way, a companies digital marketing efforts. In large this is in thanks to the task of prioritization being top of mind. If you can’t do everything how do you figure out the most effective use of your...

Social Media Strategy (according to me in 2012)

The term social media is new to this world. It did not exist in the days when there was just media. It is in a sense a response to media’s early failures. When media came to exist in the way we know it now it was made for us and we had no control over it. It arrived...

Market Testing and Lead Generation

Why Test Business Concepts The repeat success of companies using traditional bootstrapping and lean start up methods has made it abundantly clear the advantages of market testing a concept as early as possible. Why wait until you have a viable and scalable production...

Kingston, Ontario – Graphic Design and Marketing

Online Generation Canada Click Shift provides graphic design and marketing services in the Kingston and thousand Island area. We help clients find perspective customers online. In particular we help clients: graphic design and marketing support lead generation and...