Business to Business (B2B) Lead Generation

We believe that success is the result of combining brilliant ideas with diligent execution.

We work hand-in-hand with companies to develop one-of-a-kind inbound marketing and lead generation strategies. Our search first focus will help you reach new clients searching for your solution and help take your business to the next level. From prospecting to promotion, we create campaigns that convert clicks into quality leads. Our approach brings together data-driven thinking with conversion-oriented marketing practices. Why wait? Work with a company that delivers on your marketing and creative needs every day.

Toronto | Montreal | Ottawa | Kingston | Belleville

We have a Search First Focus to  Content Creation & Inbound Marketing

Click Shift takes a unique quality score-driven approach to ads and landing page development. Put simply, this means that landing pages are developed to ensure corresponding keywords that are bid on in AdWords always receive top-quality scores from Google. Naturally, this inbound marketing approach means that you get more paid visitors for less money while also getting more organic visitors. Double win!

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 Funnel Design, Development and Testing

– Create highly targeted and relevant landing pages

– Speak to the customer’s particular Inquiry

– Find and fix holes in your conversion funnel

Search Solutions Designed to Convert

While getting visitors to your site is great, what matters is converting them into customers. With this in mind, we create related keyword landing pages to narrowly push visitors to take a specific step or set of steps that lead to a conversion. We track and test the performance of every stage of the funnel on a regular basis to ensure you’re getting an optimal conversion rate.

Customer Targeting | Tracking and Analytics 101 Learn how to implement and use web tracking software to better understand how customers are interacting with your content online. A great course for teams looking to actively grow their web presence. .

Customer Aquisition | PPC Advertising and User Targeting Learn how to target perspective customers online using popular social and search platforms such as adwords and facebook. Learn how to track visitors and retarget them on  secondary platforms.

Customer Retention | Testing and Conversion Optimization Learn how to A/B test content and pages along with track the performance and cost of your advertising. A great course for anyone looking to reduce their advertising cost per conversions.

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Automated Email, Social & Drip Campaigns

– Automated Replies to Inquiries

– Smart Routing & Customer Tracking

– Call Tracking and Monitoring

– CRM, Project Management and Sales Tools Integration

Better Relationship Building Automation

As a search engine marketing company, we not only get you found but help turn your clicks into customers. We help companies do this by  automating stardard marketing and sales tasks (ie. email replies to inquiries), integrating CRM’s and sales tools and by tying together your teams work with tools like Slack & Trello.  Leveraging leading conversion optimization tools and best practices, we help optimize all of the marketing touchpoints affecting a customer’s lifetime spend, rather than simply those leading to their initial inquiry.

Online Team Collaboration Learn how to manage projects using Trello and communicate with your team using Slack. Understand common tool sets such as google drive, documents and sheets and how they can help improve your team workflow and process.

Automatic Replies and Basic Automation Learn how to have user actions such as form submissions trigger automatic emails and reminders using tools like Zapier. Improve your relationship with customers by getting them key information faster.

Customer Nurturing and Retention Learn how to use a variety of CRM’s and other online solutions to keep in touch with customers and ensure they remember you next time they are ready to buy. Build better relationships by using reminders and automation.