Inbound Marketing

Data Driven Customer Research, Targeting and Content Marketing

Click Shift

Inbound Marketing & Lead Generation

1) Generate Leads,

2) Turn Leads in Customers,

and 3)  Customers into Raving Fans.

We are a Prince Edward County based marketing agency who serves clients across south eastern Ontario, including Toronto, Ottawa, Kingston and Belleville. Our focus is helping clients generate, qualify and nurture leads. These critical aspects of business are typically handled internally. As such, our team works hand-in-hand with companies to:

  • develop and implement inbound marketing strategies
  • train and equip employees
  • establish and map out repeatable content marketing processes
  • put the right lead generation and management tools in place

We do this so that your company can efficiently and effectively

  •  target customers and generate leads
  • qualify and nurture leads in a proactive (rather than reactive) way
  • retain customers and get refferals
Specialties: Lead Generation, Content Marketing, Web Marketing, Branding, Graphic Design, Business Development, Sales, Strategic Thinking, Problem Solving

Dave Bussell, Founder of Click Shift Marketing

Toronto, Ontario, Canada “I am data-driven technical marketer with extensive experience in UXD, SEO, SEM, conversion optimization, and marketing automation. While marketing success is measured by sales, what ensures a company’s continued growth is a keen understanding of a customer’s experience. It’s this ability to step into the customer’s shoes and build a seamless and seductive buying experience that I bring to the table. Having studied Law, Linguistics and Philosophy I have a very pragmatic approach to problem solving, and am excellent at clarifying issues and both identifying the evaluating the advantages of taking particular steps, making me an excellent addition to any team.”

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Targeted Search Campaigns


Target Relevant Search & Social Traffic

– Rank Higher on Paid and Organic Search Results – Drop your Cost per Acquisition – Convert more Clicks into Customers

Starts with > Score & Research Driven Development

Targeting a visitors on your search or social page with the right message and content requires you understand their intentions in getting there. While identifying these intentions and the associated actions is important to generating leads – it is only the start if you want to take search based targeting to the next level. Our unique quality score driven approach to ad and landing page development uses search and recomendation engines to judge a page and site’s core relavance and topic indicators. This focus means that landing pages are developed to ensure that corresponding keywords that are bid on in adwords always receive top quality scores from Google. Naturally this means that you get more paid visitors for less money while also getting more organic visitors. Double win!

Optimized PPC Targeted  Microsites


Improve Content Relevance & Performance

– Create highly targeted and relevant landing pages

– Speak to the customer’s particular Inquiry

– Find and fix holes in your conversion funnel

Starts with > Data & Result Driven Design 

Failure to understand, track and monitor how customers engage with your brand along their path to purchase can mean the difference between your site generating leads or just piling up clicks.  Once you understand a search or social  pages role in educating or driving action you can re-orient your collateral so that visitors take the right steps towards conversion. This requires not only understanding why your traffic landed in a particular place but how you can drive it in a strategic direction. With keen attention paid to your business goals we track and test the performance of every stage of the funnel on a regular basis to ensure you’re getting an optimal conversion rate.

Automated Marketing & Segmentation


Leverage Automation and Funnel Attribution 

We help you focus your efforts on where you get the best results. In addition to identifying underperforming search segments we can help maximize your return on investment. Combine this with solutions to automate key lead generation and nurturing tasks and you will have a funnel that drives sales sustainably and Predictably.

Starts with > Attribution Driven Optimization

As a search engine marketing company we not only get you found but help turn your clicks into conversions. Leveraging leading conversion optimization tools and best practices we help optimize all the marketing touchpoints affecting a customer’s lifetime spend rather than simply those leading to their initial inquiry. Sustainable growth, we believe, is rooted in the development of cohesive customer journey that deepens the relationship between a service provider and customer from first impression on a SERP to them becoming a return client.

A Data-Driven Growth Marketing Agency

Meet Click Shift –

Chaning the way you look at digitial marketing.

Click Shift Marketing

  • Develop a digital presence that can sustainably generate leads
  • Create integrated work flows and processes to ensure leads are properly nurtured
  • Understand your customer needs and excel at meeting them
  • Reinforce your market position by clarifying and reinforcing your value proposition
  • Focus and differentiate yourself form competition and eliminate barriers to growth

Customer Targeting, Aquisition and Retention | We combine automated solutions with CRM and tracking software to ensure your staff is properly equipped build lasting relationships with customers. This is combined with tools to allow you to track and reward your staff’s performance, the key to building a successful sales funnel. 

Our Guarantee | We fully stand behind the work we do and truly believe that the only way to succeed in to create measurable and sustainable value for clients. For this reason, all projects with Click Shift Marketing start with clarifying your expectations. Whether it is generating leads or improving your current close rate, we understand that results matter. That is why every project is tied to a clear deliverable so your spending means direct and measurable results.

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