Inbound Marketing and Lead Generation Agency | Toronto, Ottawa, Montreal
Inbound Marketing & Lead Generation
Can help you
1) Generate Leads,
2) Turn Leads
and 3) Customers into Raving Fans.
We are a Prince Edward
- develop and implement inbound marketing strategies
- train and equip employees
- establish and map out repeatable content marketing processes
- put the right lead generation and management tools in place
We do this so that your company can efficiently and effectively
- target customers and generate leads
- qualify and nurture leads in a proactive (rather than reactive) way
- retain customers and get
Back to the basics –
What is inbound marketing?
At Click Shift, we make it easy to find help with Inbound Marketing in Toronto, which can help you land clients, grow business, and expand your brand beyond your wildest dreams. Need help with Inbound Marketing in Ottawa or other areas? At Click Shift, we have a wide reach so we can help you wherever you are. We’re here to help in any capacity, so let’s start with some advice about our particular marketing strategy, and why it works for us and our clients – we’re talking Inbound Marketing.
Marketing takes many forms online and you’ve probably constantly seen the most visible ways like banner ads, sponsored postings, or video ads that play before a clip on YouTube. What you may not know is there’s more ways to get your message out to potential clients in ways that are much better at getting your brand noticed and making a statement a customer can’t ignore. That’s where Inbound Marketing comes in. Instead of reaching “out” to customers, this method means you’re bringing them “in” to your business and brand, and guiding them through the process of converting their potential investment to actual buying. We consider this funnel-driven marketing strategy to be infintely more successful, and often way cheaper to maintain in the long run. Sometimes called content marketing, this inbound strategy means focusing on attracting customers with offers that guide them through the process of purchasing your product or service, in a way that builds value high enough for them to be motivated to purchase. This can be done through blogs, podcasts, whitepaper downloads, free ebooks, product giveaways, social media promotions, and many other creative strategies that bring customers to you.
Dave Bussell, Founder of Click Shift Marketing
Toronto, Ontario, Canada “I am data-driven technical marketer with extensive experience in UXD, SEO, SEM, conversion optimization, and marketing automation. While marketing success is measured by sales, what ensures a company’s continued growth is a keen understanding of a customer’s experience. It’s this ability to step into the customer’s shoes and build a seamless and seductive buying experience that I bring to the table. Having studied Law, Linguistics and Philosophy I have a very pragmatic approach to problem solving, and am excellent at clarifying issues and both identifying the evaluating the advantages of taking particular steps, making me an excellent addition to any team.”
Call Us Today | (613)885-8693
A Data-Driven Growth Marketing Agency
- Develop a digital presence that can sustainably generate leads
- Create integrated work flows and processes to ensure leads are properly nurtured
- Understand your customer needs and excel at meeting them
- Reinforce your market position by clarifying and reinforcing your value proposition
- Focus and differentiate yourself form competition and eliminate barriers to growth
Because of the nature of businesses, there is simply no single silver bullet to generating more leads. That said, we always approach the problem by analyzing three aspects of your business. These are customer targeting, acquisition and retention. The first is how you target leads. Understanding who your customer is, the ways they typically encounter your service, and your place among competitors is key to creating a place for your brand. Understanding this helps us assess whether or not your current lead generation model is performing as successfully as it could in acquiring customers. We help you find unexploited channels to explore and improve on existing lead generation channels. Last but not least we help you look at your ability to turn one-time customers into repeat business. This is often the most critical aspect of building a sustainable lead generation funnel. We combine automated solutions with CRM and tracking software to ensure your staff is properly equipped build lasting relationships with customers. This is combined with tools to allow you to track and reward your staff’s performance, the key to building a successful sales funnel.
We fully stand behind the work we do and truly believe that the only way to succeed in to create measurable and sustainable value for clients. For this reason, all projects with Click Shift Marketing start with clarifying your expectations. Whether it is generating leads or improving your current close rate, we understand that results matter. That is why every project is tied to a clear deliverable so your spending means direct and measurable results.