Inbound Marketing Agency | Toronto, Ottawa, Montreal

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Inbound Marketing

SERVING | Toronto, Markham, Oshawa, Oakville, Newmarket, Innesville, London, Kitchener, Waterloo

 We know that different marketing channels affect online purchase decisions based on industry, business size and targeted customer. We help you discover and target the most important moments along the customer’s journey and eliminate barriers to buy.

We take a Search First Focus to Content Creation & Online Marketing

We deliver truly bespoke targeted campaigns packed full of fresh, relevant, and personalized content which both boosts your organic results and improves your quality scores. This, combined with audience targeting with advertising along with direct response marketing ensures that you rank on both paid and organic search terms.

We are Focused on Creating Real Business Results from your Online Presence

The modern customer journey is complex and requires more than simply targeting the right search keywords. We help you drive brand awareness through strategy, creativity, and technology to better improve your customer’s experience along their path to purchase. 

We are Data Driven Thinkers when it comes to Content Marketing & Remarketing

We help you clarify customer expectations and meet the increasingly rigorous analysis retailers and services providers are subjected to. Our demand generation strategies are aligned with your key corporate business goals, and are designed to leverage audience data and automation while maximizing customer lifetime spend. 

Why not say hello? | (613)885-8693

How do you get more people to take actions on a website?

The Answer | Funnel-Driven Design

“While getting visitors to your site is great, what matters is converting them into customers. With this in mind, keyword-related landing pages are created to narrowly push visitors to take a specific step, or set of steps that lead to a conversion. We track and test the performance of every stage of the funnel on a regular basis to ensure you’re getting the most optimal conversion rate.”

David Bussell, Owner of Click Shift

our INBOUND MARKETING strategies help you

build better relationships with your customers online

Set a Marketing Budget Based on Your Cost Per Aquisition
When properly designed, funnels convert clicks into conversion at the lowest price possible. For this reason setting an upper limit on cost per conversion allows you to maximize the traffic you pay for without risking a negative return on your ad spend. In order to establish conversion rates, funnels require testing – which means some preliminary spending without a clear projection on funnel performance. While increasing business, brand awareness and web traffic are useful goals, we help you tie all campaign spending to distinct instances of conversion directly correlated to a business objective.
Test Your Marketing Channels and Refine Your Marketing and Lead Generation Spend
Once you set your budget, we help you launch the campaign. With analytics and attribution in place we’re in a position to measure, interpret, and communicate the strategic marketing insights gleaned from your campaign. Constant monitoring of an Adwords campaigns performance is critical to ensure that it’s targeting the right people and effectively generating the desired conversions. Search and display ads targeted at keywords are only one of our huge variety of targeting methods we help you integrate to increase sales and conversions for your business.
Expand Your Audience
As data accrues in both AdWords and analytics, we can help you assess how your campaign is reaching the demographics you want. Working backwards from accrued demographics data on successful conversions, we help you to both better refine the existing campaigns, and define your remarketing audience (prospective clients that have come through your funnel but didn’t convert) and affinity audience (perspective clients similar in demographic and interests to those who successfully converted). Then we help you figure out who could be targeted in the future, based on their interest, geographic location or other targetable feature.
Assess channel performance down to the cost per lead and attribute your budget accordingly
In addition to refining the targeted audience we help you learn and use a variety of tools to asses the performance of the funnel, knowing that conversion optimization requires gathering and analyzing the cumulative clickstream data of associated with a funnel. Clickstream data is the aggregate data about which pages visitors view, in what order and how they interact with a given page. The result of the succession of mouse clicks each visitor makes is scrutinized to find barriers to purchase, pages with low conversion, and opportunities for improvement.
Optimize UX and Test Variations
Once we help you find your opportunity, either an a/b or multivariate test is setup to assess if changes can improve the page and/or funnel’s performance. Once a statistically significant improvement is established, the campaign is updated and we assist in implementing other tests along the way to improve a campaign’s performance.
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