Demand & Lead Generation | Toronto, Ottawa, Montreal
Our LEAD & DEMAND GENERATION strategies help you
keep your leads warm & your customers warmer.
Marketing automation works best when it automates or expedites repetitive lead nurturing tasks. Whether it being sending a follow up email after every call or sending reminders a fixed intervals before an event, we can help. We help you nurture your relationships with drip marketing campaigns that respond to how your leads engage with you. Never leave a lead out in the cold – ensure that you nurture potential, exiting and return clients at each stage of the buying process.
Full-cycle lead nurturing is not only ideal for growth, but fundamental. Businesses are built on relationships, and relationships are managed with great workflows and processes. Technology should save you time – not cost it. We help you integrate your prospecting, task management, lead generation and nurturing solutions together with your CRM to create a single seamless process for agents.
Process Mapping & Optimization
Having the right processes and people in place will always make finding the right technology easier. We help companies map out their internal work flows and connect them to lead generation systems, ensuring that company-wide processes are measured, refined and improved. We want to be certain you not only find customers, but turn them into raving fans for life!
Call Us Today | (613)885-8693
Asses Channel Performance with Real-time Metrics
While measuring campaign performance is critical, it’s important to consider the broader effect of the campaign on improving brand awareness. While a prospective client may not take immediate action, the campaign may nevertheless equip them to pursue an alternative path to purchase. As a consequence it is critical to measure both the direct results of the campaign, as well as the broader growth of the business.
Providing and implementing strategic recommendations requires identifying your unique business objectives, value proposition, and available opportunities. While no two business are alike, performance-based marketing requires that certain fundamental processes be in place: a trained and scripted sales team, appropriate sales collateral, and a customer relationship management tool. All these are critical to guaranteed results. Ensuring a tight sales funnel and that full cycle nurturing is in place is critical to gaining the most value from the online demand created for your service. With these fundamentals in place, we identify and focus on clear objectives to achieve a clear definition of success.
A robust, data-driven attribution system is critical to properly asses both a campaign’s value, as well as the impact of all touchpoints leading to a desired outcome. While the path from impression to conversion is critical, it must be understood in the broader context of the full customer journey. Insights gleaned from proper tracking across the full customer journey (from first impression to first and subsequent purchases) can be used to inform better customer targeting and ad spend, sales and service fulfillment decisions, as well as deciding what services to offer and how to price them.
Throughout the entire process of developing and refining campaigns, it is critical to document a company evolving marketing presence over time. Without proper documentation, it’s impossible to untangle the effect of market forces and day-to-day business practices from search marketing efforts. More critically, proper documentation allows appropriate signposting for broader business growth attribution. The importance of this from a strategic perspective cannot be overstated.
As a campaign matures, the broader goal is to use the insights from it to inform broader marketing and business development decisions. Success in this respect requires fostering a data-inquisitive culture — one where team members use campaign data to answer key questions, as well as their experience — to provide strategic recommendations for testing.