Click Through Rates & Indicators
Click through rates reflect several factors. Among these one can include:
- Location and Ranking
- Type of Advertisement (CTA, Search Results, PPC Ad)
- Brand Awareness
While moments of intention as described by google drive a person to search for an answer Click Through Indicators are the considerations at play when a person decides between offered results.
Brand Awareness & CTR
Click through rates are a strong indicator of brand awareness provided:
- You Ad or Title Clearly Conveys Your Brand Identity (ie. Click Shift Marketing | Generate More Leads Online)
- The Resulting Response in demonstrably affected when a/b tested again white label titles (ie. Inbound Marketing Agency | Generate More Leads Online)
The challenge with gauging brand awareness is that the more inviting and informative your call to action is the less likely the target will be swayed by their knowledge of a particular brand. For this reason brand awareness is considered to be but one click through indicator in much the same way there are a variety of rank indicators for search and recommendation engines.