Search Engine Optimization
Helping You Generate More B2B and B2C Leads Online
CREATORS| CO-CREATORS | CONSULTANTS | TRAINERS | DESIGNERS | CODERS
At Click Shift, we believe that bringing your customers to you shouldn’t be out of reach for any business. Rather than spend marketing dollars on campaigns that are spread out meaning you can’t track your success means that you have no way of knowing what’s working best for your company. It’s no wonder so many businesses are focusing on Inbound Marketing to get a better bang for their buck. With a reach that extends from Toronto to Ottawa, Inbound Marketing at Click Shift is a breeze.
Search Marketing & Optimization
We help you capture the right data and use it to optimize both your paid and organic audience development to help you know if you’re meeting your goals. We do this so you can measure marketing impact, allocate your resources more wisely, and provide people with content and messages that they’re looking for. Our keyword research will help you find affordable display and search opportunities to bid on. Our competitor and gap analysis will make sure your pages perform both in getting organic traffic and converting paid traffic.
Keyword Research & Ad Development
We create people-centric display advertising that targets people based on their demographics, behaviour, interests and actual identity. Our combined focus on both keyword targeting and retargeting allows you to revolutionize the way you communicate with customers. Our AdWords account & keyword optimization will ensure your campaign, keyword, page and ad combination receive top quality and relevance scores from AdWords.
Tracking, Analytics & Attribution
We are obsessed with campaign tracking, targeting and optimization because we believe what is measured is managed. We use direct-response marketing to build up your brand affinity and help you create new demand for your products during the key moments that inspire people to buy. Our approach to search marketing has funnel development and landing page testing baked right in.
Steps to success
We believe an inbound marketing strategy that leads to success doesn’t have to be complicated. Along the way, there are key steps to success. First, you’re going to need to attract potential buyers to you. On a website this means thinking about content, optimizing your pages for search engines, and approaching social media with gusto. Anything that helps get your brand noticed is key here. It’s different for any business, but what remains the same for all the clients we work with is knowing that you’ve got to build your brand online and make it look good.
Talk to Our Team Today | (613)885-8693
Making the switch
Next comes the harder part – making those potential buyers into likely buyers. Often called conversion, this means transforming perspectives in a seamless way. Sometimes this means collecting contact information or other pieces of information that a customer has. This often means you’re going to have to make a trade. One great way to do this is to offer a whitepaper, ebook, or information sheet to provide useful information or advice, in exchange for an email. If you do a customer a favour, they’re more willing to continue the buying relationship with you.
How do you lower the cost to acquire a customer?
Toronto | Score-Driven Development “When it comes to campaign development and targeting, Click Shift takes a unique quality score-driven approach to ad and landing page development. Put simply, this means that landing pages are developed to ensure that corresponding keywords that are bid on in AdWords always receive top-quality scores from Google. Naturally this means that you get more paid visitors for less money while also getting more organic visitors. Double win!” David Bussell, Owner of Click Shift
The light at the end of the funnel
The next step is the most crucial in the purchase funnel – closing the deal. If you’re using the right techniques to nurture your leads, this means you’ll have a better idea when the right time to sell is. In any event, the key is to make sure that you know what to give to your customers, and when to do it. We work with you to help figure out when the right place for this is in your long term strategy. Being prepared means more effective results when this time comes.
Never stop amazing
You might think that your job is done once you’ve made a sale – not true! The market for returning customers is not something to ignore, and the way that satisfied buyers reach out and refer to new leads is one of the most powerful forces in marketing. It means you’ve hit the right combination to manage your selling and their interest. Ongoing customer management comes in many forms, whether it be special offers, extra content, or continued support – it all helps and adds up. You want to make sure that your customer stays and is thrilled as much as at the beginning of your relationship, meaning their excitement spreads to others, just like your business.
Our OUTBOUND MARKETING strategies help you
create on-demand inquiries from pre-qualified clients.
ANALYZE YOUR OPPORTUNITY
We help you identify your target clients and marketing objective by establishing a strategy to place you in front of the right prospective clients at critical I want-to-know, I want-to-go, I want-to-do, and I want-to-buy moments. Capturing the data needed to target, acquire and grow your paid and organic audiences requires conducting a competitor, gap and keyword analysis. This ensure that any work done and money spent influencing, motivating and driving web traffic is in line with your clearly defined business objectives. It also critically ensures that keywords pursued are under budget.
MAP YOUR KEYWORDS
Upon completion of the keyword analysis, we help segment customer search behaviour based on interest, expertise and desired outcome. Specifically, it means tying each search term (what) to an intention (so what) and conversion action (now what). At this point, we are able to tie terms to specific business objective and assign a value to them.
DEVELOP YOUR FUNNEL
Once prospective search terms have been identified and categorized into related segments, we help create funnels. A funnel, simply put, is a series of pages that have a primary objective or outcome which is usually generating an online sale, booking request, phone calls, or online form submission. Our team has extensive experience both building and optimizing funnels and abides by the most up-to-date best practices. This expertise, in combination with a robust understanding of your business, ensures the user’s experience is both informative, barrier free and optimized for conversion.
CREATE KEYWORD TARGETED LANDING PAGES
In addition to the funnel, we help create a series of landing pages to target related search terms. The pages are designed to directly reflect the search terms they are related to. This is critical both to be sure that visitors are properly pre-framed so you get an optimal Quality Score. Quality Score is a number assigned by AdWords between 1 and 10 and reflects how relevant your ads, keywords, and landing page are to a person seeing your ad. Having a high Quality Score critically means that you pay less per click and per conversion!
CREATE SEARCH AND DISPLAY ADS
Once the funnel and landing pages have been put into place, we help make search and display ads to correspond to the identified keywords. Each advertisement is developed and optimized to ensure both a high Quality Score and conversion rate. Once in place, the campaign is complete and ready for testing!
SETUP ATTRIBUTION AND ANALYTICS
With the complete campaign in place, we are now in a position to set goals and assign a value. Analyzing your goals helps you measure performance, in concrete terms. By doing this constantly, your team can be sure that your efforts are not only worthwhile, but rewarded.