Search Marketing Agency | Toronto, Ottawa, Montreal

targeting

Search Marketing Agency

Click Shift is a botique digital agency with  search first focus to inbound marketing and lead generation.

T

Search Marketing & Optimization

We help you capture the right data and use it to optimize both your paid and organic audience development to help you know if you’re meeting your goals. We do this so you can measure marketing impact, allocate your resources more wisely, and provide people with content and messages that they’re looking for. Our keyword research will help you find affordable display and search opportunities to bid on. Our competitor and gap analysis will make sure your pages perform both in getting organic traffic and converting paid traffic.

Keyword Research & Ad Development

We create people-centric display advertising that targets people based on their demographics, behaviour, interests and actual identity. Our combined focus on both keyword targeting and retargeting allows you to revolutionize the way you communicate with customers. Our AdWords account & keyword optimization will ensure your campaign, keyword, page and ad combination receive top quality and relevance scores from AdWords.

Tracking, Analytics & Attribution

We are obsessed with campaign tracking, targeting and optimization because we believe what is measured is managed. We use direct-response marketing to build up your brand affinity and help you create new demand for your products during the key moments that inspire people to buy. Our approach to search marketing has funnel development and landing page testing baked right in.

Talk to Our Team Today | (613)885-8693

How do you lower the cost to acquire a customer?

Toronto | Score-Driven Development “When it comes to campaign development and targeting, Click Shift takes a unique quality score-driven approach to ad and landing page development. Put simply, this means that landing pages are developed to ensure that corresponding keywords that are bid on in AdWords always receive top-quality scores from Google. Naturally this means that you get more paid visitors for less money while also getting more organic visitors. Double win!” David Bussell, Owner of Click Shift

Our OUTBOUND MARKETING strategies help you

create on-demand inquiries from pre-qualified clients.

ANALYZE YOUR OPPORTUNITY

We help you identify your target clients and marketing objective by establishing a strategy to place you in front of the right prospective clients at critical I want-to-know, I want-to-go, I want-to-do, and I want-to-buy moments. Capturing the data needed to target, acquire and grow your paid and organic audiences requires conducting a competitor, gap and keyword analysis. This ensure that any work done and money spent influencing, motivating and driving web traffic is in line with your clearly defined business objectives. It also critically ensures that keywords pursued are under budget.

MAP YOUR KEYWORDS

Upon completion of the keyword analysis, we help segment customer search behaviour based on interest, expertise and desired outcome. Specifically, it means tying each search term (what) to an intention (so what) and conversion action (now what). At this point, we are able to tie terms to specific business objective and assign a value to them.

DEVELOP YOUR FUNNEL

Once prospective search terms have been identified and categorized into related segments, we help create funnels. A funnel, simply put, is a series of pages that have a primary objective or outcome which is usually generating an online sale, booking request, phone calls, or online form submission. Our team has extensive experience both building and optimizing funnels and abides by the most up-to-date best practices. This expertise, in combination with a robust understanding of your business, ensures the user’s experience is both informative, barrier free and optimized for conversion.

CREATE KEYWORD TARGETED LANDING PAGES

In addition to the funnel, we help create a series of landing pages to target related search terms. The pages are designed to directly reflect the search terms they are related to. This is critical both to be sure that visitors are properly pre-framed so you get an optimal Quality Score. Quality Score is a number assigned by AdWords between 1 and 10 and reflects how relevant your ads, keywords, and landing page are to a person seeing your ad. Having a high Quality Score critically means that you pay less per click and per conversion!

CREATE SEARCH AND DISPLAY ADS

Once the funnel and landing pages have been put into place, we help make search and display ads to correspond to the identified keywords. Each advertisement is developed and optimized to ensure both a high Quality Score and conversion rate. Once in place, the campaign is complete and ready for testing!

SETUP ATTRIBUTION AND ANALYTICS

With the complete campaign in place, we are now in a position to set goals and assign a value. Analyzing your goals helps you measure performance, in concrete terms. By doing this constantly, your team can be sure that your efforts are not only worthwhile, but rewarded.

chemistry

Learn More with Rand Fishkin, founder of MOZ

circle (1)
Share This